Presse & Media

Zurich, May 15, 2025 — BTW Marketing today announces the official launch of CallPilot, the first AI phone assistant specifically designed for the multilingual Swiss business landscape. CallPilot answers calls in real time in German, English, French and Italian — 24/7, with no waiting times and no missed calls.

The Problem: Swiss SMEs Lose Revenue Every Day from Missed Calls

Studies show that over 62% of all calls to small and medium-sized businesses go unanswered — especially outside business hours, during peak times or when staff are unavailable. Every missed call potentially means a lost customer. CallPilot solves this problem with a fully automated, AI-powered phone solution that integrates seamlessly into existing systems.

CallPilot: More Than an Answering Machine

Unlike traditional voicemail systems, CallPilot conducts real, context-aware conversations. The AI assistant books appointments directly in Google Calendar or Outlook, immediately forwards urgent matters, answers frequently asked questions and sends the business a structured summary of each call by email or SMS.

"We built CallPilot for the reality of the Swiss market: multilingual, privacy-compliant and ready to deploy immediately. No Swiss SME should ever miss a call again."

— Founding team, BTW Marketing

Availability and Pricing

CallPilot is now available at www.callpilot.ch. The solution is aimed at SMEs in all industries — from medical practices and law firms to tradespeople, hospitality and property management. Setup takes less than 24 hours, with no technical knowledge required. Prices start from CHF 149 per month.

About BTW Marketing

BTW Marketing a company focused on AI-powered solutions for SMEs. The team combines a deep understanding of the needs of Swiss businesses with cutting-edge AI technology. CallPilot is the first product from BTW Marketing — further solutions are in development.